Put emotion to work
The fast way to create better campaigns, content and results.
Want to find out more about how testing and measuring emotional impact can improve your marketing?
Want to find out more about how testing and measuring emotional impact can improve your marketing?
By harnessing emotion AI, Kanjo tests, measures and reveals your audiences’ emotional reactions to your marketing content.
Uncovering insights into how well your creative grabs attention, sustains engagement and reduces cognitive load.
Giving you the power to build stronger connections with customers, improve the impact of your marketing and increase ROI — quickly and easily.
Kanjo makes emotion work effectively for you.
Designed and developed by an ex-agency team; Kanjo is custom-built for advertising and marketing agencies, in-house marketing teams, behavioural science practitioners, charities, NGOs and not-for-profits.
Kanjo allows you to understand the emotional drivers of your audience, benchmark the strength of your marketing against your competitors, and test the emotional impact of creative concepts — before and after you launch your campaign.
With Kanjo you can test and measure the emotional impact to a wide range of marketing content including: Creative concepts, TV, animation and video, social media, print, digital display, storyboards, moodboards, messaging and propositions, audio; and even your competitors’ campaigns.
“Consumers don’t think how they feel. They don’t say what they think, and they don’t do what they say.”
Measures how strongly your content grabs the attention of your audience at the beginning and end of your advert.
Analyses how your content sustains the engagement of your audience, showing you where engagement is gained or lost over time.
Maps how easily the brain processes the information in your creative.
The Kanjo Index then combines these metrics, providing you with a performance score to easily see the effectiveness of each creative asset.
We’re a team of ex Clients, ex Agency Management, Creatives, Producers and Developers.
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