Nov 03, 2020
Analysing emotional reactions to static advertising
At Kanjo we’ve been asked if we can measure emotional responses to static content. The question is more one of “does static content generate emotional reactions?”; rather than can we measure it. To answer that question we tested 3 static campaigns to analyse emotional engagement.
Nov 02, 2020
Studying emotional connections to nostalgic advertising in the modern day
Remember the “You know when you’ve been Tango’d” adverts from the 90s? We ran a study to analyse how a classic Tango campaign performed against their latest TV advert.
Oct 30, 2020
Measuring emotional reactions to Barnardo’s “Believe In Me” campaign
Barnardo’s haven’t held back at triggering emotions through their content. Particularly hard hitting was their “Believe In Me” campaign that recently dealt with subjects including grief and anxiety within children. We took two adverts from the campaign and ran a study to measure their emotional resonance.
Sep 30, 2020
Putting the science into marketing: How behavioural and marketing science helps combat biases
In September 2020 we hosted a webinar with leading behavioural behavioural science practitioner and author Richard Chataway. Discussing topics ranging from how to utilise behavioural science methods for more effective marketing, through to using heuristics to keep your brand front of mind.